Antoni Gerges, Creative Director, Brand & Experiential. Big ideas, built.
Selected work
Three, then nine.
ZEISS Vision Care
A lens, the brackets and an eye: one picture.
Launch wall measured, drawn and built in ten days.
Open the project →Liwa International Festival
Built from nothing.
Six zones on open sand, for 16 days.
Open the project →Cityscape Abu Dhabi
From floor plan to full scale.
7,200 sq ft, built in three days.
Open the project →In numbers
In numbers
Years
Collectively managed
Government entities
Emirates
DHA launch reach
Days to open a pavilion
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- 23
- From a first job in Cairo in 2003 to leading the whole assignment in Dubai, Abu Dhabi and now Tampa.
- Creative Director, Brand & Experiential.
- $10M+
- Managed a collective $10M+ in delivered projects — accountable for the client and the result, from first brief to final delivery.
- Founder of AntBrush; partner at MCX.
- 8
- Ministries, municipalities and authorities across the UAE.
- I led the creative, from the idea to the delivery.
- 7
- National Bullying Prevention Week, across all seven emirates.
- I led the campaign brand and its content.
- 83%
- The Dubai Health Authority launch campaign's reach in UAE print, 2008.
- I led the pitch, the identity and the launch.
- 3
- Cityscape Abu Dhabi, 2017: a 7,200 sq ft pavilion for fourteen government projects, built in the hall in three days.
- I led the concept, the design and the build.
- 2003CairoGraphic designer
- 2006DubaiJunior art director
- 2007AntBrushFounded in Abu Dhabi; Dubai and Cairo followed
- 2017MCXLive shows, festivals and launches, Dubai
- 2024Tampa, FloridaIdea to delivery, at any scale
Trusted by
- Dubai Health Authority
- Department of Municipal Affairs and Transport, Abu Dhabi
- UAE Ministry of Education
- Al Ain City Municipality
- Abu Dhabi Sports Council
- ZEISS
- Etisalat
- Unilever
- MAF
Venues
- Coca-Cola Arena, Dubai
- Marriott Mena House, Giza
- ADNEC, Abu Dhabi
How I work
Idea to delivery, at any scale.
- Find the one idea.
- Draw many. Choose one.
- Stay until it stands.
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For seventeen years I led AntBrush, my agency in Abu Dhabi: identities, national campaigns, launches, pavilions and festivals, for government bodies and for brands such as ZEISS and Etisalat.
I lead the idea and the build. Today I run the production with AI tools, and this site is the proof: I designed, wrote and built it myself, films and animation included.
My system, four Cs: Creative · Connect · Code · CRM. Most businesses run these in four places. I run them as one system.
My system, four CsCreative · Connect · Code · CRM
See how, with the work →Films
The work, built and open
Four nights and one desert, on film. Click any film to watch it with sound.