Antoni Gerges

MAF Global Solutions · Marriott Mena House, Giza · 2021

The pyramid never moves.

Creative direction, artwork and screen content · MAF Global SolutionsFirst anniversary · Marriott Mena House, Giza · 2021 · AntBrush with MCX

A company’s first birthday, on a lawn below the Great Pyramid. The idea was the number one, written in words: one year, one family, we are one. Designed in Dubai, built in Giza.

The afternoon before. 26 October 2021, 16:25. My own photograph.
The afternoon before. 26 October 2021, 16:25. My own photograph.

The idea

The number one, written in words.

One year. Counting. One family. Winning. We are one. The idea fits inside a single digit, and then the words stood up as a totem on the lawn.

The words, standing.
The words, standing.
The invitation. Photographed on my screen.
The invitation. Photographed on my screen.

One lawn

Then the people.

The lawn of the Marriott Mena House, Giza, the day before and the night of 27 October 2021.

Noon, the day before.
Noon, the day before.
By night, a room without walls.
By night, a room without walls.
GS is One. The screens, tested the night before.
GS is One. The screens, tested the night before.

The full story

Every step, in order.

For MAF Global Solutions, its first anniversary. MCX led the client relationship; Sky Gate Events built it in Egypt. The lawn is the venue.

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