National Bullying Prevention Week · UAE Ministry of Education · April 2018 3D model · made for this portfolio

Flourish
together.

Two students meet with a high five, and seven leaves flourish from their hands.

01 / 05

Two students, seven leaves

Together is the two students. Flourish is the leaves. Five colours, one mark.

02 / 05

A mark you can stand inside

A child steps behind the board and becomes the figure.

Boards made14

03 / 05

Everywhere a student looks

A brochure for every school, four phone frames, the film on screens, the keyhole on cash machines, a gift and an award.

Brochures printed10,000

04 / 05

What the week taught

Seven things a school can do. What bullying is. The line on the back. The brochure’s English pages.

05 / 05

The stand

The mark as a room you sit inside. Drawn for two malls.

The board as built, standing at a school door

Built · 23 April 2018A boys’ secondary school, Dubai · our film of the day, in HD

The stand as built at Dalma Mall: the round wall with the mark, the stools and the screens

Built · 24 April 2018Dalma Mall, Abu Dhabi · a frame of our film

For the UAE Ministry of Education · 22 to 28 April 2018

National Bullying Prevention Week

The UAE’s first national week against bullying. I led the identity and the campaign.

Antoni Gerges, Creative Director, Brand & Experiential · AntBrush

The week

One week, seven emirates, one mark. It taught seven things a school can do.

22 to 28 April 2018UAE Ministry of Education

Confirmed 18 AprilOpened four days later

The week

The UAE’s first National Bullying Prevention Week ran from 22 to 28 April 2018, for the Ministry of Education with the Supreme Council for Motherhood and Childhood, under the patronage of H.H. Sheikha Fatima bint Mubarak.

The work was confirmed on Wednesday 18 April. The week opened on Sunday 22 April. I led the identity and the campaign, through AntBrush.

It was the first: the Ministry launched its second national week in November 2018 (Al Bayan, 17 November 2018).

The idea

Two students come together with a high five, and seven leaves flourish from their hands. The line is #Flourish_together.

The brochure taught seven things a school can do, from tolerance in the curriculum to partnerships with the community, and what bullying is: verbal, social, physical and cyber.

The first route: a hand with two figures, and the week’s first name — **The first route, a proposal**A hand, with the week’s first name. It became the tree.

What was made

The mark, the line, the key visual and the keyhole artwork; a brochure in Arabic and English; 45 social posts; four phone frames, live from 9 am to 9 pm, Monday to Saturday; the campaign film and a film of every day; posters, T-shirts, pins, wristbands and scarves; fourteen boards and three stands; a Youth Circle set; the signs and flags for the closing walk; a gift box, and an award designed in clear acrylic.

Where it stood

Schools in Ajman and Dubai, Dalma Mall in Abu Dhabi, RAK Mall in Ras Al Khaimah, and La Mer in Dubai for the closing walk on Saturday 28 April.

Posters went to six emirates and the stand to Abu Dhabi: seven emirates, one national week.

01 · The campaign’s world

A hill that grows out of a book. A city seen through a keyhole.

The key visual: a family on a hill that grows out of an open book, under the mark — **The key visual**The poster: 1,000 printed, sent to six emirates.

Anti Bullying City: children on a path, seen through a keyhole cut in a hedge of roses — **Anti Bullying City**The keyhole artwork, for screens and cash machines.

02 · The stand

Drawn in April, built in two malls.

As drawn · 3D renders · AntBrush

The stand from the front: a half-round wall with the mark, purple header, bean bags — **From the front**

The stand, three-quarter view, with the paper leaves on lines and the screen totem — **Three-quarter**

Inside the stand: bean bags, cushions and a glass table with roses before the mark — **Inside**

As built · our films

The stand and the board, built, at Dalma Mall — **Dalma Mall, Abu Dhabi**24 April 2018

The stand at RAK Mall, with the children’s tables before the mark — **RAK Mall, Ras Al Khaimah**25 April 2018

The leaves of the mark, built, close — **The leaves, as built**RAK Mall

03 · 22 to 28 April 2018

One week, day by day.

Sun 22Ajman
The week opens in a school: workshops and drawing.
Mon 23Dubai
Youth Circles: students talk it through, at a boys’ secondary school.
Tue 24Abu Dhabi
The stand opens at Dalma Mall.
Wed 25Ras Al Khaimah, Dubai
The stand at RAK Mall, a walk with 500 balloons, two school visits.
Thu 26Abu Dhabi
A walk at Dalma Mall, and two more schools.
Fri 27Dubai
Through the night, La Mer is set: 30 flags, six signs, three water stations.
Sat 28Dubai
The closing walk at La Mer.

Two girls inside the board, their faces in its two holes, at RAK Mall — **Wednesday · two girls inside the board**RAK Mall · our film of the day

A child drawing at the first day’s workshop — **Sunday · the workshop**Our film of the day

04 · La Mer, Dubai · 28 April 2018

Then we walked.

The walk’s sign with the mark, at La Mer — **The sign**

Feather flags reading #Flourish_together — **Thirty flags**

Mounted police on white horses, with flags, in the sun — **Mounted police**

Students and families walking with balloons along the waterfront — **The walk**

A large group of walkers with balloons — **Everyone together**

Balloons in the mark’s colours against the sky — **Balloons**

05 · In one week

Everything that was made.

10,000brochures

1,000posters, to six emirates

45social posts

4phone frames

14boards

3stands

1,000T-shirts

3,000pins

5,000wristbands

200scarves

900balloons

30flags

Source: our final report to the Ministry, 16 July 2018.

Three boys from behind, the mark on the backs of their T-shirts, balloons ahead — **The T-shirts**On the walk

The result.

06 · As reported in the press

40 millionhashtag views in the first two days

Source: Al Ain News, 24 April 2018, citing Trend UAE.

The line stayed. The second national week followed in November 2018; the third, in November 2019, ran as “Together we flourish with tolerance”. Sources: Al Bayan, 17 November 2018 · WAM, 18 November 2019

RoleAntoni Gerges
Creative Director, Brand & Experiential

Made byAntBrush.

ForThe UAE Ministry of Education, with the Supreme Council for Motherhood and Childhood.

The modelMade for this portfolio, from the mark, the board design and the stand renders of April 2018.

More workAll work

Flourishtogether.