Antoni Gerges · Events in great venues

Creative direction, artwork and screen content · MAF Global Solutions · Giza · 2021 · through AntBrush, with MCX

A first birthday under the oldest monument.

A company one year old, most of its people in Egypt, one night on a lawn below the Great Pyramid.

Discover

The number one, written in words.

One year. Counting. One family. Winning. We are one. The idea fits inside a single digit.

The invitation, October 2021, photographed on my screen

Assemble

Then the words stood up.

The same stack of words ran up the totems on the lawn.

The invitation: the Great Pyramid lit gold at night, the letters GS and a tall number 1 made of stacked words, the date 27 October 2021, 6 pm, and Marriott Mena House, the Pyramids, Giza.
The invitation. My artwork, photographed on my screen, 4 October 2021.
A black totem lying on the paving before it was stood up: the letters GS and a stack of words in gold.
A totem before it was stood up, 27 October 2021.

Creative direction, artwork and screen content · MAF Global Solutions · Giza · 2021 · through AntBrush, with MCX

A first birthday under the oldest monument.

A company one year old, most of its people in Egypt, one night on a lawn below the Great Pyramid. The idea fits inside a single digit: the number one, written in words.

The invitation: the Great Pyramid lit gold, GS and a number 1 made of stacked words, 27 October 2021.
The invitation, photographed on my screen, 4 October 2021.

Then the words stood up.

The same stack of words ran up the totems on the lawn.

A black totem with GS and a stack of words in gold.
A totem before it was stood up, 27 October 2021.

Extend · 26 October 2021

The day before: a lawn.

The pyramid never moves. Everything in front of it is ours for one night.

Extend · the afternoon

Truss on the grass.

We built with a crew from Egypt.

Antoni Gerges smiling in sunglasses on the lawn, truss towers and the Great Pyramid behind him.
Me on the lawn, 26 October, 3:21 pm.

Extend · 11 pm

By night, a room without walls.

Screens, tables, chairs, the lights hung.

Prove · 27 October 2021

Then the people.

The anniversary, on the lawn, under the pyramid.

An empty hotel lawn with a few truss sections laid down, palms and the Great Pyramid behind. The same lawn, more truss sections and stage decks laid out on the grass. Truss towers standing on the lawn, flight cases, the pyramid behind. Late afternoon: the truss towers and the pyramid reflected in the hotel pool. The lawn at night: rows of black-covered chairs and tables facing a lit stage of screens between truss towers. The night of the event: guests at round tables on the lawn under a row of stage lights.
26 October, 12:45 pm. My own photographs, all six.
1:41 pm.
3:21 pm.
4:25 pm.
11:24 pm.
27 October, 7:09 pm.

26 October 2021

The day before: a lawn.

The pyramid never moves. Everything in front of it is ours for one night. We built with a crew from Egypt.

An empty hotel lawn, the Great Pyramid behind. Truss towers on the lawn, the pyramid behind. The lawn at night, tables facing the screens. The night: guests at tables under the lights.
26 October, 12:45 pm, 3:21 pm and 11:24 pm; 27 October, 7:09 pm. My own photographs.

Me on the lawn.

Antoni Gerges in sunglasses on the lawn, the pyramid behind.
26 October 2021, 3:21 pm.

Extend · 26 October, 10:55 pm

The night before, we played every screen.

The year told in slides: who they are, what they did, where they are going.

Extend

One direction.

The screen content, the award graphics and the video cues were ours.

The LED wall at night showing a globe of connected people and the words GS is One. The LED wall showing a 4x4 driving across sand, labelled One direction. The LED wall showing the same 4x4, labelled Overcoming challenges.
The screen test, 26 October 2021. My own photographs.
One direction.
Overcoming challenges.

The night before, we played every screen.

The screen content, the award graphics and the video cues were ours.

The LED wall: GS is One. The LED wall: One direction.
The screen test, 26 October 2021.
The truss towers and the pyramid reflected in the pool.
28 seconds from my phone: the lawn under the pyramid, the screens at night, the anniversary. No sound.

Two days, one night.

The build started in the morning of the 26th. The doors opened at 6 pm on the 27th.

The record

Designed in Dubai, built in Giza.

  • My roleCreative Director, Brand & Experiential: the idea, the artwork (invitation, gate, photo wall and stage branding) and the screen content, through AntBrush, my studio.
  • ClientMAF Global Solutionsits first anniversary
  • PlaceThe lawn of the Marriott Mena House, GizaThe hotel was the venue, not the client.
  • Date27 October 2021
  • WithMCX, who led the client relationship · Sky Gate Events, who built it in Egypt